Hope sells

I used a browser yesterday that didn’t have ad blocker software installed. The below pictures came from one of the ads that displayed:

helpless

hope

A young girl in a dance position and outfit juxtaposed with an appeal: “No situation is HELPLESS because there is HOPE.” How interesting!

I didn’t click through the ad yesterday to see what was being sold by engaging customers’ beliefs, within which lay hope. When I clicked the ad today, it asked for donations to “Sponsor a Child,” develop “the perfect recipe for sustainable success,” and, at the bottom of the page, “We love because Jesus loves.”

What do we know about this ad’s appeal from reading Dr. Arthur Janov’s May 2016 book Beyond Belief? Can hope change a helpless situation per the ad?

On one level – yes, in a believer’s brain, by blocking helpless feelings. Otherwise – no. Hope ultimately isn’t a remedy for the causes of what created helpless feelings.

I donated to a similar organization for a few years, but not anymore.

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